CD Baby joins the pre-saves party on Spotify
Posted on: 23 octobre 2017, by : Stuart Dredge

In December 2016, Kobalt launched a campaign for Laura Marling that enabled fans to ‘pre-save’ her next album, automatically adding it (and its advance tracks) to their Spotify playlists as soon as they were available.
Since then, other labels and distributors have developed similar tools, capitalising on a feature in Spotify’s API that hadn’t previously been used in this way. Now distributor CD Baby is joining the club, with a pre-save option in its marketing platform that rolls over to become simply a ‘save’ feature once an album is out.
The post CD Baby joins the pre-saves party on Spotify appeared first on Music Ally.
Source: Music ally

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