Digital marketing lessons from WMG, Kobalt and Lounge Books
Posted on: 12 octobre 2017, by : Stuart Dredge

Music Ally’s Sandbox Summit conference in London yesterday included three short’n’sharp sessions where digital marketers outlined the lessons they learned from recent campaigns.
Warner Music Group’s senior VP of global marketing Beth Appleton talked about influencer marketing.
“We know that they’re the new tastemakers. And ultimately we’ve got the potential to reach millions globally. And what we’re finding is it’s not all about YouTube: it’s about how we get the right piece of content, the right personality and the right story to the right audience,” she said.
The post Digital marketing lessons from WMG, Kobalt and Lounge Books appeared first on Music Ally.
Source: Music ally

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