Pitch perfect: the trends around pitching to Spotify and Apple Music playlists
Posted on: 11 octobre 2017, by : Stuart Dredge

In 2017, pitching tracks to the in-house playlisters at Spotify, Apple Music and other music-streaming services is an important cog in labels’ marketing campaigns. But it’s also a discipline with plenty of mystery around it.
How do labels pitch these curators, and what kind of pitches are most likely to succeed? A panel at Music Ally’s Sandbox Summit conference in London today explored the topic.
The panel included Lucie Watson, head of music at Platoon; Justin Barker, global director of streaming strategy at PIAS; Rene Andreasi-Bassi, head of digital marketing and promotion at FUGA; and Wesley T A’Harrah, head of training and development at Music Ally. The chair was Music Ally’s Eamonn Forde.
The post Pitch perfect: the trends around pitching to Spotify and Apple Music playlists appeared first on Music Ally.
Source: Music ally

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