Meet the centennials: SuperAwesome boss talks kids in 2017
Posted on: 11 octobre 2017, by : Eamonn Forde

The opening session at Music Ally’s Sandbox Summit conference in London today was a keynote by Dylan Collins, the CEO of children’s network SuperAwesome.
His focus was on the new generation of consumers (mainly those under the age of 13) and why we need to scrap most – if not all – of our preconceptions about younger audiences and consumption trends.
His company was set up four years ago and – through working with 250+ brands that include Disney, Lego and Cartoon Network – reaches half a billion children a month, meaning that it has plenty of data on the trends in how these young people are interacting with entertainment.
The post Meet the centennials: SuperAwesome boss talks kids in 2017 appeared first on Music Ally.
Source: Music ally

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