Influencer marketing: why labels are turning to social stars
Posted on: 11 octobre 2017, by : Stuart Dredge

YouTubers, Instagrammers, Snapchat stars, Twitch streamers, Musers on Musical.ly… The emergence of new stars on online-video services and social networks has provided a new promotional channel: influencer marketing.
Paying social stars to promote a product or brand has been a growing trend for some time, but what does it mean for music marketing in 2017? A panel at Music Ally’s Sandbox Summit conference in London today discussed the topic.
The post Influencer marketing: why labels are turning to social stars appeared first on Music Ally.
Source: Music ally

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