Video publishers say Facebook mid-roll ads off to slow start
Posted on: 3 octobre 2017, by : Stuart Dredge

There are high expectations for Facebook’s plans to license music and share advertising revenues from streams of videos including it. But it’s important not to forget the question about how lucrative those revenues will be.
Or won’t be, if you read Digiday’s feature offering early feedback from video publishers who’ve been testing Facebook’s ‘mid-roll’ ads in their content.
“One publisher said its Facebook-monetised videos had an average CPM of 15 cents. A second publisher, which calculated ad rates based on video views that lasted long enough to reach the ad break, said the average CPM for its mid-rolls is 75 cents,” it reported.
The post Video publishers say Facebook mid-roll ads off to slow start appeared first on Music Ally.
Source: Music ally

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