UKF founder: ‘YouTube is a platform where you have to fend for yourself’
Posted on: 25 septembre 2017, by : Eamonn Forde

YouTube music boss Lyor Cohen has been winding up rightsholders recently with his views on why the ‘value gap’ debate is overblown. But amidst this controversy, it’s easy to forget that some music executives see YouTube as the industry’s biggest opportunity rather than its greatest menace.
Speaking at Paris Electronic Week, Luke Hood, founder and director of UKF, which is now part of AEI Media, outlined the case for the defence.
He is a true YouTube native, setting up UKF when he was just 16 “as a bedroom hobby” and quickly finding it had built a hugely engaged community. In the nine years since its founding, it has grown to have 1.5 million subscribers while the affiliated NoCopyrightSounds (NCS) as a channel has 12.8 million subscribers and dives over 100m views a month.
The post UKF founder: ‘YouTube is a platform where you have to fend for yourself’ appeared first on Music Ally.
Source: Music ally

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