Fender on its music-learning move: ‘We’re not Guitar Hero’
Posted on: 16 août 2017, by : Stuart Dredge

“This fundamentally changes the nature of how we talk to beginner guitar players. We’ve always sold them guitars and amps, but we’ve never been part of the learning process other than ‘here’s the instrument’. Now we’re saying come back: we’ll teach you how to use it…”
Chances are you know Fender makes guitars and amps, but you may also have spotted the company’s move into music education in July, with the launch of something called Fender Play. It’s a video-based site and app that teaches people to play guitar.
It’s the most ambitious digital move yet for Fender since former Warner Music and Live Nation exec Ethan Kaplan joined the company in September 2015 as its general manager and chief product officer – digital.
The post Fender on its music-learning move: ‘We’re not Guitar Hero’ appeared first on Music Ally.
Source: Music ally

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