Pay-TV analytics market set to double
Posted on: 21 juillet 2017, by : Basile

Pay-TV analytics market set to doublenext five years, from $1.8 billion this year to $3.7 billion in 2022. The analyst says that the likes of Comcast, Netflix, Sky, Telstra and other video companies can differentiate themselves from their peers by their strong use of analytics to optimise and improve operational metrics. Pay-TV companies are starting to transform products to support an analytical focus, moving in the direction of artificial intelligence and machine learning to enable self-optimisation. Video companies sell today’s products in a host of point-solutions, including content and metadata engagement, customer management, network optimization and consumption measurement, the firm noted. Larger network-oriented business support systems and business intelligence vendors also play a significant role within these markets. “Today’s siloed solutions mean that each business unit may rely on separate sources of data in solutions coming from different vendors, especially as small and mid-size video services,” said Sam Rosen, managing director and vice president at ABI Research . “Best-in-class OTT companies and Tier 1 operators with multiple services in diverse geographies started to build unified data platforms that centralize data and then provide access to every group […]

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