Despacito is most-streamed song ever… thanks to YouTube
Posted on: 19 juillet 2017, by : Stuart Dredge

Universal Music Group is understandably trumpeting a new milestone for Luis Fonsi and Daddy Yankee’s ‘Despacito’.
Aided by a Justin Bieber-starring remix, the song has now been streamed more than 4.6bn times across “leading streaming platforms”, which UMG says makes it the most-streamed song of all time.
In fact, the previous record-holder was Bieber’s own ‘Sorry’ and its various remixes, which notched up nearly 4.4bn streams.
What’s interesting here is the role played by YouTube, currently under pressure from the music industry over safe harbour, but also a piledriving force behind global hits like ‘Despacito’.
Of the song and its remix’s 4.6bn streams, 1.18bn have come from Spotify according to that service’s public stats: 563.2m from the original version and 619.2m from the remix. That means Spotify has accounted for around 26% of the total figure.
The post Despacito is most-streamed song ever… thanks to YouTube appeared first on Music Ally.
Source: Music ally

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