Spotify now has 140m active users, up from 100m a year ago
Posted on: 15 juin 2017, by : Stuart Dredge

Update: after this story went live, Spotify also published its 2016 financial results, revealing revenues of €2.93bn and a net loss of €539.2m.

Spotify now has more than 140 million active users, but the company is not saying how many of them are paying for a subscription to the music-streaming service.

The company announced the milestone on the eve of advertising conference the Cannes Lions, where it will be courting brands and agencies – and thus where its overall reach will likely be a more important metric than its paying subscribers.

“This is a particularly meaningful development, as our brand partners now have a bigger opportunity than ever to activate Spotify’s free user base,” blogged its VP and global head of ads monetisation Brian Benedik.

 

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