Global Programmatic Advertising Market to Reach $ 30 Bn by 2025 – Persistence Market Research
Posted on: 15 juin 2017, by : Basile

Global Programmatic Advertising Market to Reach $ 30 Bn by 2025 - Persistence Market ResearchNEW YORK, Jun 13, 2017 (PR Newswire Europe via COMTEX) — NEW YORK, June 13, 2017 /PRNewswire/ — Persistence Market Research (PMR), in its report, projects the globalprogrammatic advertising platform marketto register a staggering expansion at 33.3% CAGR during the forecast period 2017 to 2025. In 2016, the market was evaluated at US$ 1,926.4 Mn, and is further estimated to reach nearly US$ 30,000 Mn by 2025-end. With growing market for mobile phones, wide utilization of mobile advertising is witnessed, coupled with surging demand for more sophisticated technology. Emergence of tools to monitor & measure relevant data on mobile devices is influencing bright prospects for programmatic mobile video. There has been a wide adoption of digital technologies & devices for innovation in business processes and revenue producing opportunities. In addition, several government and international events have generated an incremental online advertising spending, which in turn has influenced adoption of programmatic advertisements. The aforementioned factors are expected to fuel growth of the market during the forecast period. In addition, social media marketers are running more effective campaigns through automated buying, reaching precise audiences with highly relevant messages. This is further estimated to propel market growth. Global Programmatic Advertising Market Report […]

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